Gil Ghitelman, a clinical psychologist by training, was bitten by the photography bug at an early age. His first real camera was a Kodak Signet which was followed by a twin-lens Rolleiflex. His love affair with Rolleis continues to this day and his unique position as one of the world's foremost Hasselblad specialists might be attributed to the square format Rollei of his youth. "When you hold a Rollei it has a special feel of quality. The same feeling you get with a Leica or Hasselblad." These plasticy new autofocus and one time use cameras are wonderful for the casual vacationer but Gil's customers are more sophisticated users. It isn't as though he's not ready for change it's just photography as he knows it is black and white, not screaming colors. For Gil, the subtle grays in a fine photograph are the true colors.

Doris, Gil's wife, is a photographer by training and has been an integral part of the business for the past 25 years. They met when she sold him her friend's Hasselblad. Gil's convinced this was the best deal he ever made although Doris sometimes jokes that she should have taken it to more dealers! She coordinates the Hasselblad repair department and is especially knowledgeable about the workings of Hasselblad cameras.

Robert Kipling, our contributing technician for the past ten years, has been repairing photographic equipment for almost 30 years. He spent 17 years working for an authorized repair facility servicing Hasselblad equipment followed by a stint as service manager for a leading large format lens manufacturer. In addition to supervising our service department he is the quality control manager of a major DSLR company. To paraphrase the Allstate commercial, your Hasselblad is in very capable hands if those hands belong to Robert Kipling.

For the past 30 years Gil Ghitelman has been trading fine photographic equipment. For thirteen years his shop, located in the heart of New York City's photo district, was a hotbed of activity for collectors of rare and unusual photographic gear but more importantly a professional source for current equipment, especially panoramic/wide angle cameras and Hasselblad. His stock of new, nearly new, and preowned equipment of exceptional quality combined with the personalized service that demanding professionals require, made his shop and now his Internet location a valuable resource.

If you think mail order means placing orders with operators who never stood behind a camera and, thankfully, not in front of one either, you'll find Gil Ghitelman's operation a welcome change. He feels strongly that when buying high end equipment one should be dealing with individuals as professional as the equipment they sell.